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VIDEO: The Aspen Way

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Aspen Snowmass chose four words that represent the resort’s values—love, unity, commit and respect. These words were built as art installations and placed across Aspen Mountain, Aspen Highlands, Buttermilk, and Snowmass. 

Read more from Christian Knapp, the VP of Marketing at Aspen Skiing Company, in a recent interview with SlopeFillers.

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