Special thanks to SIA (Snowsports Industries America) and SIA Research Manager Ryan Coombs for providing this behind-the-scenes look at the business behind the snow that we all love.
How many people participated in the US during 2016-2017?
Downhill Ski - 12.6 million
Snowboard - 7.6 million
Cross Country - 5.0 million
Snowshoe - 3.7 million
Telemark - 2.5 million
How many skiers are CORE (9+ times per season)?
Downhill Ski Total - 12.6 million
Only two times per season - 9.4 million or 75%
CORE 9+ times per season - 3.0 million or 24%
How many snowboarders are CORE (9+ times per season)?
Snowboard Total - 7.6 million
Only two times per season - 5.7 million or 75%
CORE 9+ times per season - 1.9 million or 25%
How many days did we ski and ride during 2016/2017?
Total days - 54.7 million
Ski - 39.7 million or 73%
Snowboard - 15.0 million or 27%
What is the piece of gear with the highest margin?
Helmets - 49.5%
What is the piece of gear with the lowest margin?
Snowboard - 33.1%
How much gear was sold during 2015/2016 and 2016/2017?
Skis - 526,000 in 15/16, 625,000 in 16/17 (+19%)
Snowboards - 406,000 in 15/16, 409,000 in 16/17 (+83%)
Alpine boots - 774,000 in 15/16, 709,000 in 16/17 (-9%)
These business numbers are important to the industry, but for you, powder prediction numbers are likely even more important. The fun begins within about 10 days of a storm, which is when we start to be able to forecast which regions and which days could offer the best powder.
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