By Sam Collentine, Meteorologist Posted 9 years ago October 23, 2014

REPORT: SIA - State of the Industry

SnowSports Industries America (SIA) released it's annual Snow Sports Market Intelligence Report on Thursday giving an overview of retail sales, trends, consumer behavior and participation. 

A few statistics that stand out: 

  • 2013/2014 was a $3.6B season, up 7 percent in dollar sales and up 4 percent in unit sales, despite the drought in California.
  • More girls bought snowboard equipment this year; junior girls snowboarding equipment sales grew 37 percent in units sold and 36 percent in dollars sold.
  • Alpine equipment sales totaled $547 million for the 2013/2014 season, up 3 percent in dollar sales. 
  • There are 7,351,000 snowboarders in the Unites States with over 80 percent 34 years of age or younger. 
  • 617,000 alpine skis and 414,000 snowboards were sold during the 2013/2014 season. 

Full report: 

Sam Collentine | OpenSnow

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About The Author

Sam Collentine


Sam Collentine is the Chief Operating Officer of OpenSnow and lives in Basalt, Colorado. Before joining OpenSnow, he studied Atmospheric Science at the University of Colorado, spent time at Channel 7 News in Denver, and at the National Weather Service in Boulder.

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