By Joel Gratz, Founding Meteorologist Posted 11 years ago April 2, 2012


The folks at Smartwool are pretty clever. Rather than just blasting out a message about their product (which are often baselayers and don't have much visibility when you're out and about on the mountain), they decided to have some fun. For a chance to win free Smartwool gear, you can "Strip to your Smartwool" by taking a picture of you in just your Smartwool. Yes, this often means having some fun at the top of a mountain. Of course this is a plug for our sponsor...but we also think it's an awesome promotion that's better than your standard advertisement. Smart thinking, Smartwool-ers!

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About The Author

Joel Gratz

Founding Meteorologist

Joel Gratz is the Founding Meteorologist of OpenSnow and has lived in Boulder, Colorado since 2003. Before moving to Colorado, he spent his childhood as a (not very fast) ski racer in eastern Pennsylvania.

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