Legendary photographer, Wade McCoy, has spent most of his life documenting the rise of freeskiing in one of America's most iconic ski areas, Jackson Hole. 

The thing that drives me to keep doing it after 40 years is producing something that is magic, that moves someone to see it and go "WOW!", and you don't always get magic, you may go for days without getting any magic and then all the sudden that day "'Wow we killed it today! We got the magic!"....that's what keeps you going.